FOOD XX, founded by Studio H in 2018, is a movement dedicated to empowering and celebrating women in the food and drinks industry.What is FOOD XX WEEK?Because one day just isn't enough, we've expanded FOOD XX into a four-day programme of epic events and collaborations. FOOD XX WEEK offers an interactive opportunity to celebrate women-owned food & drinks businesses. It will also mark the launch of the FOOD XX City Guides - Studio H’s ever-growing directory of businesses and programmes that highlight women entrepreneurs.
The week culminates with the FOOD XX Market on 29 & 30 July at the Oranjezicht City Farm Market. This iconic (and woman-owned) weekend destination is putting their best femme forward by showcasing their incredible women entrepreneur network. Food enthusiasts can expect a feast for the senses, wine tastings, special menu collaborations, cooking demos, book signings and more. Check out the lineup below and on @fxxd_xx, and visit the socials of the various businesses listed for more info.
This calendar has been specially curated for FOOD XX WEEK and involve layers of collaboration between many businesses:
26 JULY: Preparty at Leo's Wine Bar x Mondvol Soet x Austen Gorden
27 JULY: Intimate book signing with Khanyisa Malabi at JAN Innovation Studio
27 JULY: Getting Bubbly! Genevieve MCC & Ever Peckish collaboration
27 JULY: Sepials Kitchen Workshop - Gochujang and (her famous) Korean Fried Chicken
28 JULY: Popup dinner with Chef Jenny Ward at Hope Distillery cocktail bar, StrangeLove
29 JULY: Utano Kitchen's Vegginista plant-focused cooking class at Makers Landing
29 JULY: Odd Plate Fundraising Lunch with NOSH at Oakfield Farm
29 JULY: Conversations and revival through food with Folio and Food I Love You
30 JULY: Beijing Opera takeover at Acid Wine Bar for Last Sunday Art Brunch celebration
30 JULY: Cocktails vs Food - A heritage-inspired feast at One Park
30 JULY: Book signing with Loubie Rusch at OZCF
30 JULY: Cake creative - build your own cake with The Velvet Cake Co
29 & 30 JULY: FOOD XX at OZCF Market - a spectacular culmination
V&A Waterfront
Lead curator, Makers Landing
Hannerie was the inaugural lead curator and designer of this purpose-driven space that supports job creation and skills development, a space that champions small businesses and facilitates skills-sharing between credible food experts and budding entrepreneurs. Studio H is still part of the mentorship programme for tenants at Makers Landing, whereby our studio assists food entrepreneurs to scale their businesses.
Photo: Ashleigh Frans
Tuna Mayo Mix
Crunchy Slaw
Dressing
1. Prepare the tuna mayo mix:
2. Make the slaw:
3. Prepare the dressing:
4. Assemble:
Enjoy a fresh, tangy, and creamy sandwich with the perfect balance of crunch!
WCellar (Woolworths)
Create an immersive in-store display for the redesigned WCellar store in Hout Bay.
An interactive, tactile Masterclass detailing the process of champagne making – from grapes to bubbles, accompanied by an olfactory flavour pairing station.
Concept, Design and Creative Direction: Studio H
Props and styling: Studio H
Basic structure build: Happinest
Installation: Studio H and Happinest
Graphic design: Casper Schutte, Spook
Special thanks: Hendrik Coetzee
A homage to the humble bread basket - a generous gesture set on tables throughout the world. Weaving our ancient relationship with wheat into a timeless tradition of giving.
Originally shot and produced by the Studio H team for Chips! and then syndicated in Jan the Journal vol. 3.
Production and styling: Hendrik Coetzee
Photos: Marloes Haarmans
Mamakashaka for Spotify Africa
Take the culinary lead for the Spotify Greasy Tunes Popup.
Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.
Menu design: Studio H
Food designer: Juwan Beyers, Studio H
Culinary execution: Jenny Ward, Luyanda Sogiba
CI design: BCKRDS
Creative Director: Wade Moonsamy
Lead agency: Mamakashaka
Project manager: Siba Mosana
Food prep for shoot: Food I Love You, Studio H
Photographer: André Badenhorst
Studio H Project managers: JC Landman, Angelique Smith
The Food and Agriculture Organisation (FAO) of the United Nations declared 2023 the International Year of Millets (IYM 2023). Millet, an ancient grain, is indigenous to South Africa, and has the potential to play a major role in addressing climate change and food security. The Millets Report includes articles by many experts; from nutritional benefits by Mpho Tshukudu, recipes by Khanya Mzongwana and Tapiwa Guzha, to a humorous column by Dr Anna Trapido, a manifesto for the Sorghum Agenda by Zandile Finxa and a personal essay by Mokgadi Itsweng.
Contributors: Khanya Mzongwana, Tapiwa Guzha, Mpho Tshukudu, Mokgadi Itsweng, Zandile Finxa, Dr Anna Trapido, Lynette Botha
Copy editing: Lynette Botha, JC Landman
Table scapes in millet flour: Hendrik Coetzee
Recipe styling: Khanya Mzongwana
Millet photos styling: Juwan Beyers
Photos: Daniela Zondagh
Photos: Nikki Symons, Sweet LionHeart
100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.
Concept: Studio H
Copy and research: Dr Anna Trapido
Copy editing, publishing: Hannerie Visser, JC Landman
Styling: Juwan Beyers
Photography: Ashleigh Frans, Daniela Zondagh
Graphic Design: Hoick
V&A Waterfront, Makers Landing
Create an activation for the opening of Makers Landing.
100 Flavours was an interpretation of a what a South African Food Museum could look like. The 100 Flavours exhibition, that ran for six months at Makers Landing in the V&A Waterfront, educated and inspired visitors with a gastronomic journey through South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. Visitors could discover South Africa's edible past amid archaeological evidence of the earliest cooking over fire at Gauteng’s Cradle of Humankind; savour the first feasts with prehistoric Cape West Coast shellfish midden mounds; admire the creativity of the ancient honey hunters depicted in KZN’s San rock art and then marvel in a past-meets-present epicurean experience with a wild flower honey tasting. All the while walking amongst the foundations of the pre-colonial Khoi Camissa trading station.
Concept, production and curation: Studio H
Installation production: Studio H, Ilana Swanepoel
Ingredient sourcing: Studio H and Sisanda Nxumalo
Research and copy: Dr Anna Trapido
Graphic design: Casper Schutte, Spook Design
Photos: Jan Ras, Woolworths Taste Magazine and Ashleigh Frans
Vadas Smokehouse & Bakery
Shoot content for the restaurant and bakery, as well as their Festive offerings.
The restaurant and bakery items were photographed against simple but striking backgrounds, using various plates & trays, and pastries to create eye-catching patterns.
Production: JC Landman & Hannerie Visser
Photography: Daniela Zondagh
Styling: Sumien Brink
Studio H prides itself on being at the forefront of culinary innovation in the intricate world of food design. One of the core elements in staying ahead of the curve is food trend forecasting, which requires comprehensive research, data analysis, and expert insights to predict future food trends. Embracing this strategic approach, we are excited to announce the release of our 2025/6 Future Food Report — an in-depth, carefully curated forecast of the gastronomic landscape that lies ahead.
We recently hosted a series of in-person sessions to present the latest report to clients and industry friends. You can order and download the report in our online shop.
Scape Magazine
Create three installations (including something to eat and drink) for the SCAPE Trade Show that tie in with the overarching theme of ‘What If’, where we will be pushing the boundaries of convention, unravelling the threads of possibility, and weaving narratives that bridge the gap between the fantastical and the tangible.
G&Sea
What if you could harvest or drink sea water? SCAPE & Studio H in collaboration with Pienaar & Son presents G&Sea, a salty and delicious cocktail of origin the Atlantic Ocean. This concept challenges our palate and perception, exploring the fusion of taste, sustainability, and culinary creativity through a speculative scenario of a world where consuming sea water becomes a normal part of our diets. G&Sea sparks a dialogue about a future where our culinary boundaries know no bounds, inviting us to taste the unimaginable.
Veggie Lights
What if vegetables could power lights? SCAPE & Studio H in collaboration with Mr Munro explore the possibilities of a world in which ordinary fruit and vegetables could power our grid. Imagine these seemingly ordinary pantry staples become extraordinary power sources for generations to come.
Coffee Sausage
What if we could eat our coffee? SCAPE & Studio H in collaboration with Frankie Fenner Meat Merchants present a breakfast alternative of coffee-infused sausages. Picture a world where your morning ritual takes on a whole new dimension – a daily dose of energy isn't just sipped, but savoured as a culinary delight, allowing us to reimagine our culinary traditions.
V&A Waterfront Makers Landing
Develop a kids food curriculum
We are thankful to collaborators like the V&A Waterfront and Makers Landing who are serious about positively impacting South Africa’s food system by investing in children’s culinary education. Showcased here is a food curriculum we developed for them, aimed at teaching kitchen basics to kids between the ages of 5 and 12 — from appreciating South African flavours to the health benefits of different foods, how kitchen equipment works, the science of baking and everything in between.
Serves: 4
Serves: 4
Serves: 4 - 6
At the 2022 Food XX Awards, we honoured a group of 19 women from across South Africa - and beyond - for their outstanding contributions to the food and hospitality industry. For this event, the Studio H team designed a neutral canvas that would represent our equality-themed Awards breakfast ceremony. We collaborated with some of our favourite women in food to produce the all-neutral breakfast spread of Wild Yeast edible sourdough cracker plates, Sweet LionHeart regal cakes (bright pink on the inside) and Studio H’s souttert cakes decorated by the SLH team with cream cheese frosting and gold glitter olives, soetkoekie forks and of course Krone Cap Classique to toast our winners.
Programme MC: Khanya Mzongwana
Ayurvedic tea and meditation ceremony: Michele Mistry, Indikaap
Imphepho installation and intention setting: Ukutya
Keynote speech: Mmabatho Molefe, Emazulwini
Continental Connections: Anna Trapido
Event sponsor: Spekko Rice
Venue sponsor: Makers Landing
Awards sponsors: Spekko Rice, Krone, Nando's
Trophy plates: The Detailsmith
Publicity team: Ten X Collective
Social media team: Star Shongwe, Zanie Nxa
Production design: JC Landman
Culinary design: Juwan Beyers
Photos: Daniela Zondagh
Floral design: Mr Munro
Nando's Grocery
Create a series of videos and stills with influencers to be used as content for the brand website and brand online channels.
A series of conversation-style recipe videos, each video featuring a content creator and a chef cooking a hearty, everyday meal together, inspired by local ingredients and flavours. Content creators include: William KRM, Young Ceezy, Siv Ngesi, Paballo Koza, Nabo Binase and Star Shongwe. Recipe development, video and stills production by Studio H.
Recipes included:
Producers: Hannerie Visser, JC Landman
Recipe developement: Hannerie Visser, Juwan Beyers, Strone Henry, Keletso Motau
Recipe styling: Keletso Motau
Food assistant: Ivan Masiyazi
Videography: Yellow Brick Media, Earl Abrahams
Video production and direction: Studio H
Stills: Daniela Zondagh, Earl Abrahams
Decorex Africa
Host an inspiring media launch for Decorex Africa 2022 with snacks that resonate with designers.
We collaborated with some of our favourite food partners to create an interactive food experience that showcased both form and function. One of our highlights was the customs-shaped banana butters in collaboration with Cream of the Crop Micro Dairy.
Concept: Studio H
Mould design and production: Studio H
Butter and shaping: Cream of the Crop
Photos: Ashleigh Frans
Sonic seasoning is one of our favourite tools when designing experiences. The term “sonic seasoning” refers to the deliberate matching, or pairing, of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience.
Photos: Alix-Rose Cowie, Jade Ruijzenaars
Our studio moved into new offices with a street-facing window display just before the launch of the 100+ Flavours Report. To amplify the launch, we commissioned Hoick to activate the window space.
“Given the location on Buitenkant Street, it was an opportunity to personally and meaningfully connect with any South African that engaged. We drew inspiration from the democratic medium of classic South African TV, and the visual of screens piled up in Joshua Doore's windows, playing infomercials on repeat. The result was 8 microwave-clad TV screens displaying a selection of rotating dishes, striking a resemblance to nostalgic South African television, as well as the relatable feeling of watching your food as it heats up in the microwave. The broadcasts of rotating plates are interrupted by clips from beloved South African TV shows. A jodetert is interrupted by an Abo Mzala clip, with friends discussing the awkward noisiness of eating skopas at the movies. A skhokho is interrupted by a clip of Ina Paarman mimicking the cry of a refrigerated tomato. A bunny chow is interrupted by an Egoli clip, with Ester and Elsa mistakenly high on weed brownies, hysterically listing everything they want to eat. The window display leads the viewer to an online shop where they are able to purchase the report, but also gives passersby a moment to reflect on South Africa's diverse food culture – to see their own food culture represented, and to indulge in personal sensory memory, free of charge.” – Claire Johnson, co-director, Hoick
Take a stroll past the window at Tiny Empire in Buitenkant Street to see the display IRL.
CI design: Hoick
Window creative direction and concept: Hoick
Videography: Daniela Zondagh
Culinary production and styling: Studio H
Photos: Daniela Zondagh