DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

THE TEAM

Lead agency: Clockwork Media

Design and event production: Studio H

Culinary consultation and live activation management: Studio H

Chef: Gregory Czarnecki

Kitchen team: Louise Wessels, Bianca Strydom, Cheri Kustner, Vuyo Makoba

Setbuilder and designer: Klara van Wyngaarden

Art department: Tiaan Schutte, Wolf Britz, Savannah Caster

Staffing: BlackJack Events

Logistics: DPK

Audio visual: Easy Agency

Collateral design and illustrations: Clockwork Media, Nikki Symons

Venue: Acid Food & Wine Bar

Photos: Mighty Fine for Clockwork Media, Marijke Willems

http://www.studio-h.co.za/our-work/the-bear

DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

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DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

THE TEAM

Lead agency: Clockwork Media

Design and event production: Studio H

Culinary consultation and live activation management: Studio H

Chef: Gregory Czarnecki

Kitchen team: Louise Wessels, Bianca Strydom, Cheri Kustner, Vuyo Makoba

Setbuilder and designer: Klara van Wyngaarden

Art department: Tiaan Schutte, Wolf Britz, Savannah Caster

Staffing: BlackJack Events

Logistics: DPK

Audio visual: Easy Agency

Collateral design and illustrations: Clockwork Media, Nikki Symons

Venue: Acid Food & Wine Bar

Photos: Mighty Fine for Clockwork Media, Marijke Willems

DISNEY+ THE BEAR SEASON 3 LAUNCH