AIR JORDAN '85 LAUNCH

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the dinner event for the launch of the new Air Jordan '85 sneaker.

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H

Chef: Strone Henry (Kosgangsta), Ashleigh Frans

Food collaborators: Cream of the Crop

air-jordan-85-launch

AIR JORDAN '85 LAUNCH

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the dinner event for the launch of the new Air Jordan '85 sneaker.

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

AIR JORDAN '85 LAUNCH

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the dinner event for the launch of the new Air Jordan '85 sneaker.

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

No items found.

AIR JORDAN '85 LAUNCH

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the dinner event for the launch of the new Air Jordan '85 sneaker.

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H

Chef: Strone Henry (Kosgangsta), Ashleigh Frans

Food collaborators: Cream of the Crop

AIR JORDAN '85 LAUNCH