In the city of Venice and its surrounding islands, approximately 240 fountains provide fresh, high-quality groundwater to residents and millions of tourists each year. Marco Capovilla, the founder of Venice Tap Water and Venetian sustainability expert, passionately promotes the consumption of tap water, emphasising its safety and excellence. The project aims to increase sustainability by encouraging visitors and locals to choose tap water over bottled water.
The inspiration behind Venice Tap Water stems from the lack of a campaign promoting the consumption of tap water to the thirty million tourists who visit the city every year. Marco loves this project because it directly involves people – everyone needs to drink water. It also makes people reflect on the importance of water and questions whether it’s right to sell water in bottles. Water is a fundamental right, just like air. Marco poses the thought-provoking question, “Would you buy a bottle of fresh air?” He believes that while it’s reasonable to pay for the service of public water, water itself is crucial and there is no sustainable bottled water of any kind.
The fountains in Venice provide the same water as the tap water in homes, sourced from about 200 meters deep and 15 kilometers from the city. This groundwater is of excellent quality, ensuring that both locals and tourists have access to safe drinking water.
Italy is the largest consumer of bottled water in the world, with a per capita consumption of 252 litres. This high consumption rate is largely due to communication issues. Marco points out that during prime time on Italian TV, most of the adverts are for bottled water. To counter this, he suggests the need for a European campaign and a law from the European Parliament to balance the advertising of bottled water with pro-tap water messages. Always remember, he insists, that water is a right, not a commodity.
Visitors and tourists can support Venice Tap Water by spreading the message that tap water from the fountains is safe to drink. The project relies heavily on word of mouth and needs funds to finance communication campaigns to reach as many people as possible.
Looking to the future, Venice Tap Water aims to continue spreading its message but recognises that more needs to be done. Marco and his team are in contact with many associations pursuing similar objectives, primarily from Europe. They plan to engage in more networking and teamwork to bring their local actions to European politics, aiming for laws that support tap water consumption. By achieving results on a larger scale, they hope to make a significant impact. Marco believes that if they can do great things in Venice, cooperation can lead to even greater results. “Let’s do it!” he urges.
In the city of Venice and its surrounding islands, approximately 240 fountains provide fresh, high-quality groundwater to residents and millions of tourists each year. Marco Capovilla, the founder of Venice Tap Water and Venetian sustainability expert, passionately promotes the consumption of tap water, emphasising its safety and excellence. The project aims to increase sustainability by encouraging visitors and locals to choose tap water over bottled water.
The inspiration behind Venice Tap Water stems from the lack of a campaign promoting the consumption of tap water to the thirty million tourists who visit the city every year. Marco loves this project because it directly involves people – everyone needs to drink water. It also makes people reflect on the importance of water and questions whether it’s right to sell water in bottles. Water is a fundamental right, just like air. Marco poses the thought-provoking question, “Would you buy a bottle of fresh air?” He believes that while it’s reasonable to pay for the service of public water, water itself is crucial and there is no sustainable bottled water of any kind.
The fountains in Venice provide the same water as the tap water in homes, sourced from about 200 meters deep and 15 kilometers from the city. This groundwater is of excellent quality, ensuring that both locals and tourists have access to safe drinking water.
Italy is the largest consumer of bottled water in the world, with a per capita consumption of 252 litres. This high consumption rate is largely due to communication issues. Marco points out that during prime time on Italian TV, most of the adverts are for bottled water. To counter this, he suggests the need for a European campaign and a law from the European Parliament to balance the advertising of bottled water with pro-tap water messages. Always remember, he insists, that water is a right, not a commodity.
Visitors and tourists can support Venice Tap Water by spreading the message that tap water from the fountains is safe to drink. The project relies heavily on word of mouth and needs funds to finance communication campaigns to reach as many people as possible.
Looking to the future, Venice Tap Water aims to continue spreading its message but recognises that more needs to be done. Marco and his team are in contact with many associations pursuing similar objectives, primarily from Europe. They plan to engage in more networking and teamwork to bring their local actions to European politics, aiming for laws that support tap water consumption. By achieving results on a larger scale, they hope to make a significant impact. Marco believes that if they can do great things in Venice, cooperation can lead to even greater results. “Let’s do it!” he urges.
In the city of Venice and its surrounding islands, approximately 240 fountains provide fresh, high-quality groundwater to residents and millions of tourists each year. Marco Capovilla, the founder of Venice Tap Water and Venetian sustainability expert, passionately promotes the consumption of tap water, emphasising its safety and excellence. The project aims to increase sustainability by encouraging visitors and locals to choose tap water over bottled water.
The inspiration behind Venice Tap Water stems from the lack of a campaign promoting the consumption of tap water to the thirty million tourists who visit the city every year. Marco loves this project because it directly involves people – everyone needs to drink water. It also makes people reflect on the importance of water and questions whether it’s right to sell water in bottles. Water is a fundamental right, just like air. Marco poses the thought-provoking question, “Would you buy a bottle of fresh air?” He believes that while it’s reasonable to pay for the service of public water, water itself is crucial and there is no sustainable bottled water of any kind.
The fountains in Venice provide the same water as the tap water in homes, sourced from about 200 meters deep and 15 kilometers from the city. This groundwater is of excellent quality, ensuring that both locals and tourists have access to safe drinking water.
Italy is the largest consumer of bottled water in the world, with a per capita consumption of 252 litres. This high consumption rate is largely due to communication issues. Marco points out that during prime time on Italian TV, most of the adverts are for bottled water. To counter this, he suggests the need for a European campaign and a law from the European Parliament to balance the advertising of bottled water with pro-tap water messages. Always remember, he insists, that water is a right, not a commodity.
Visitors and tourists can support Venice Tap Water by spreading the message that tap water from the fountains is safe to drink. The project relies heavily on word of mouth and needs funds to finance communication campaigns to reach as many people as possible.
Looking to the future, Venice Tap Water aims to continue spreading its message but recognises that more needs to be done. Marco and his team are in contact with many associations pursuing similar objectives, primarily from Europe. They plan to engage in more networking and teamwork to bring their local actions to European politics, aiming for laws that support tap water consumption. By achieving results on a larger scale, they hope to make a significant impact. Marco believes that if they can do great things in Venice, cooperation can lead to even greater results. “Let’s do it!” he urges.
