Laphroaig Taste Trailblazer
Create a brand masterclass for a campaign that aims to create affinity with new whisky drinkers.
A masterclass, immersive sensorial installation and lunch that introduces the brand through tales of peat, salt and fire. Guests interact with a library of sensorial elements that link to the flavour pillars of the whisky, followed by an interactive brand presentation and fire-cooked lunch menu and whisky tasting.
Concept, design and creative direction: Studio H
Venues: Cradle Boutique Hotel, Emazulwini Restaurant
Photos: Brendan Croft, Stacy Hart
Laphroaig Taste Trailblazer
Create a brand masterclass for a campaign that aims to create affinity with new whisky drinkers.
A masterclass, immersive sensorial installation and lunch that introduces the brand through tales of peat, salt and fire. Guests interact with a library of sensorial elements that link to the flavour pillars of the whisky, followed by an interactive brand presentation and fire-cooked lunch menu and whisky tasting.
Laphroaig Taste Trailblazer
Create a brand masterclass for a campaign that aims to create affinity with new whisky drinkers.
A masterclass, immersive sensorial installation and lunch that introduces the brand through tales of peat, salt and fire. Guests interact with a library of sensorial elements that link to the flavour pillars of the whisky, followed by an interactive brand presentation and fire-cooked lunch menu and whisky tasting.
