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Reimagining our Food Future in a Post Covid World Report

R1,500.00 R500.00

Studio H Imagines An Altered Food Landscape in a post Corona World 

Coronavirus has proved that during a global pandemic, we all turn to food. Across the spectrum from our worst selves panic-buying in the canned goods aisle to the best of us making sure those in need are fed; food is on all of our minds. During lockdowns, one of the only reasons we’ve had to leave the house is to go to the grocery store. We’ve suddenly had to cook everything from scratch and we’ve risen to the challenge like a banana bread in the oven.

Culinary-minded design team Studio H is constantly reassessing and researching what we will be eating and how we will be eating in the future. In this trend report, we’ve turned our attention to what an altered food landscape will look like in a post coronavirus world. We look at how our values will change with more time for introspection and a heightened awareness of health and hygiene; how eating for wellbeing will become the new normal and delivery drivers our new sommeliers. How restaurants and supermarkets might adapt and evolve; and what our current reality could mean for brands in the future.

At the heart of this report is the creativity that society has rediscovered baking en masse, sewing masks and entertaining children at home. As businesses and individuals, it’s creativity that we’re all going to need to wield in a new world. By applying creative thinking, we get to design what this might look like.

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Studio H Imagines An Altered Food Landscape in a post Corona World 

Coronavirus has proved that during a global pandemic, we all turn to food. Across the spectrum from our worst selves panic-buying in the canned goods aisle to the best of us making sure those in need are fed; food is on all of our minds. During lockdowns, one of the only reasons we’ve had to leave the house is to go to the grocery store. We’ve suddenly had to cook everything from scratch and we’ve risen to the challenge like a banana bread in the oven.

Culinary-minded design team Studio H is constantly reassessing and researching what we will be eating and how we will be eating in the future. In this trend report, we’ve turned our attention to what an altered food landscape will look like in a post coronavirus world. We look at how our values will change with more time for introspection and a heightened awareness of health and hygiene; how eating for wellbeing will become the new normal and delivery drivers our new sommeliers. How restaurants and supermarkets might adapt and evolve; and what our current reality could mean for brands in the future.

At the heart of this report is the creativity that society has rediscovered baking en masse, sewing masks and entertaining children at home. As businesses and individuals, it’s creativity that we’re all going to need to wield in a new world. By applying creative thinking, we get to design what this might look like.

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