In July, Discovery hosted their annual sales conference at the Sandton Convention Centre Johannesburg. Studio H was asked to come up with a concept to promote Vitality’s new HealthyDining programme on the Discovery app. We designed and built two illustrator booths where illustrators drew people as a healthy snack options inspired by dishes available on the app. Not only did this fun project generate interest in their new app, but guests enjoyed the personalised aspect and being able to take home a caricature of themselves. The Studio H team designed all the artwork for the stand, everything from the vinyl covering the booths as well as information Z cards was handled by our team. We then flew team members to Johannesburg, to receive, build and oversee the project over the two-day conference.