BOS Sparkling Ice Tea launch

Bos Ice Tea commissioned Studio H to assist with the launch of their latest product, a sugar-free, sparkling ice tea in three flavours: blueberry and jasmine, white peach and elderflower and pineapple and coconut.

We wanted to develop a calming, uplifting and inviting space, inspired by the botanicals that represented the new flavours. For this, we collaborated with Blomboy for the decor, which featured a dramatic floral installation upon arrival as well as a light and beautiful floral curtain that ran above the tables where the guests enjoyed their intimate lunch. Floral elements were also added to the table settings tying it all in.

The event was held at La Tete restaurant in Cape Town, which formed the perfect neutral backdrop for our concept. Despite the small, intimate nature of this event, the launch was well-publicised through social channels – a result of on-point conceptual design, clever branding and the right mix of guests.

 

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